Finding the right words for every occasion can be quite a demanding task. However, only with words can a complex picture of the vision be drawn, which usually begins as a simple idea.
Special attention should be paid to the written word, because in order to describe a picture or to explain an idea to the person you are speaking to, words in the context of a meaningful text are the ultimate tool to get your message across precisely.
Of course, depending on the audience or addressee, the style plays a decisive role. If you know which colloquial language your counterpart is using, the experienced linguist can adapt expression and articulation to the common vocabulary.
This is particularly important in advertising, because as soon as you have identified your target group and try to address them, every statement should immediately hit the mark with the selected customers and remain in the memory for a long time.
Every beginning is a convincing statement, concisely formulated in an accurate text.
Without text, no statement - without statement, no advertising.